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The Municipal Retail Markets represent an irreplaceable commercial format for cities for their cultural and social contribution in every way. They provide an important service from the point of view of fresh food and gastronomy, but also contribute to the commercial dynamism of their environment, social mix and coexistence, the generation of employment, wealth and sometimes their buildings they represent an architecture worthy of conservation.
Its complexity entails a series of values that continue to be valid in all cultures and in all countries, with greater or lesser intensity, and evolve at the same time that it changes its environment, the city, society, overcoming the difficulty it represents for the micropymes of the operators to work in common and the agreement of these with the public administrations that usually manage them.
Preserving and enhancing the presence of retail markets in cities is the responsibility of all, merchants, public administrations, intermediate organizations and the consumers and users themselves. Therefore, because the interest is common, concertation actions are necessary to allow them to be valued and to adequately fulfill the purpose for which they were created.
The Retail Markets are not mere groups of merchants that develop an activity to sustain themselves, they represent investments, jobs, coexistence, stability in prices, payment of taxes, culture and good practices in food. All this is current and inalienable in all peoples, in all cultures, and will continue to be so.
But its reality is diverse and complex, which requires careful study before intervening in both tangible and intangible aspects; the physical elements are essential to be able to offer a service to consumers with guarantees of health and comfort, but the human elements are even more so and they must be considered in the same way to be able to develop sustainable and economically sustainable projects over time.
DREAMING MARKETS aims only to contribute to voice this reality and share knowledge generated over the last decades, so that the Retail Markets do not stop being considered as "public interest goods".