(1) The Municipal Retail Markets respond to the historical reality of each country and each city, forming an important part of its economic and social reality, proof of this is the centrality of its locations and the emblematic of its buildings; in all cases, they have a common quality: they have facilitated and facilitated life for citizens. From the commercial point of view they represent a very important part of the distribution of fresh food, generating a middle class that economically and socially brings wealth and stability to their environment.
(2) The importance of the reality represented by the Municipal Retail Markets and the problems they face, leads DREAMING MARKETS to present and propose to all the agents linked to this commercial format, public administrations, operators and organizations that represent them. , entities and professional collaborators, a "declaration" open in their defense, committing their efforts to maintain their competitiveness and improve the service they provide to citizens.
(3) The constant social and commercial evolution of the cities and the disparity of means, opportunities and resources used between the private and public initiatives, in the commercialization of food products, makes the model of "Municipal Retail Market" threatened in many countries.
There are still many cities in the world that guarantee the supply of their citizens thanks to the Retail Markets and in developed countries where this function has declined, they are still considered by consumers as a reference when making purchases of fresh products from quality.
(4) The retail market format specialized in fresh food must be considered as a valuable asset by all public administrations and by consumers / citizens because it provides a series of inalienable values:
4.1. It contributes social values because in the Market citizens of all social classes coexist and access in terms of equality to the staple foods of their diet.
4.2. It provides cultural values because food and gastronomy are part of the cultural wealth of a people.
4.3. It provides educational values because it is possible to transmit and learn essential aspects of a healthy and healthy diet.
4.4. It provides economic values because the sum of investments of the operators is very considerable, as well as the level of quality employment they generate. Because it contributes to regulate the prices of the products of first necessity and to foment local economies. And because their activity derives taxes that revert to society as a whole.
4.5. It provides commercial values because it offers consumers high quality products, with a lot of variety and competitive prices, worked by professional merchants. And because its activity contributes to dynamize its environment commercially.
4.6. It contributes sanitary values because, apart from facilitating a diverse diet, it takes care of food hygiene and helps to spread good practices among consumers.
4.7. It contributes patrimonial values because in many occasions the architecture of its buildings has to be conserved.
4.8. It contributes environmental values because its model is environmentally sustainable and because it contributes to the attention of citizens with reduced mobility.
(5) The operators of the Municipal Retail Markets have to strive to maintain the competitiveness of their businesses as entrepreneurs, in order to guarantee the continuity of their service to consumers, evolving towards systems of collaborative competition and business cooperation that allows proposing and assuming public-private partnership actions with the public administrations responsible for the management of their markets
(6) The professionalization of operators is something that can not be waived, through professional training and retraining plans adapted to their reality.
(7) The orientation of the Retail Markets has to go from putting the focus on the product to putting it on the consumers.
(8) The Municipal Retail Markets need to have a professional management to be competitive, since only this way their survival will be guaranteed.
(9) The public administrations responsible for Retail Markets, beyond preserving the format, must promote actions for change and continuous improvement, integrating the operators through their organizations, providing financial aid, management tools and professional recycling. , promoting their associationism and considering at all times the demands of consumers.
(10) Cities with Retail Markets, when designing their strategic planning, must consider the format with a global vision of the city, facilitating the necessary infrastructures and the service they provide to citizens.
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